Bake Rolls Royals

Overview

The Royals project is a fun and engaging commercial for 7DAYS Bake Rolls by Mondelēz, blending humor, elegance, and unexpected twists to create a memorable brand story. The video takes a playful approach, showcasing a royal or luxurious setting where the seemingly sophisticated environment contrasts with the simple yet irresistible joy of snacking on Bake Rolls. Through carefully framed shots, expressive performances, and precise comedic timing, the edit captures the product’s appeal in a lighthearted and stylish manner.

Challenges & Approach

One of the main challenges in editing this piece was ensuring the comedic elements landed perfectly. Timing was crucial to capturing reactions and punchlines effectively, making sure the humor felt natural and engaging. Maintaining a polished, high-end look while embracing the playful tone required thoughtful color grading, smooth pacing, and elegant transitions. The product also needed to remain the focal point throughout the edit, meaning close-ups and strategically placed shots were essential to emphasize its texture, crunch, and appeal without disrupting the story.

The result

The final edit successfully delivers a fun, high-quality commercial that blends sophistication with humor, making 7DAYS Bake Rolls the unexpected star of the show. The combination of cinematic visuals, comedic timing, and sharp editing makes for an entertaining and memorable ad that resonates with viewers. By focusing on both storytelling and product appeal, the piece achieves a perfect balance of brand awareness and audience engagement while reinforcing the message that great taste is always in style, no matter how royal the setting.