Thunder

Overview

For this global campaign, we partnered with Mondelez to bring the Molto Croissant experience to life in an engaging and cinematic TV commercial. Filmed in Serbia and broadcast in 38 countries worldwide, the commercial captures the universal joy of indulging in a freshly baked Molto Croissant

Challenges & Approach

My vision was to create a commercial that feels warm, inviting, and aspirational, yet relatable to everyday moments. Using a mix of natural and stylized lighting, we enhanced the golden, flaky texture of the croissant while incorporating neon and colorful lights to give the scenes a vibrant, modern aesthetic. The balance between soft, natural morning light and bold, playful hues helped emphasize different moods, cozy for breakfast moments, energetic for on-the-go scenes, and intimate for late-night cravings.

By leveraging dynamic camera movements and carefully composed depth of field, we ensured that every shot was engaging, immersive, and visually rich. The pacing was designed to be energetic and engaging, reinforcing the idea that Molto Croissant is the perfect treat, anytime, anywhere.

The result

The result? A commercial that successfully resonates across cultures, bringing the joy of Molto Croissant to life in a way that’s both aspirational and familiar. This project is a testament to my commitment to visual storytelling, brand identity, and high-end production execution.