Molto Cool Airport

Overview

The Molto Croissant project continues its signature effortless cool and comedic charm, this time featuring a new character who, like before, remains completely unbothered by anything—except for his Molto Croissant. No matter what happens around him, how he looks, or how chaotic things get, he stays in his own world, relaxed and enjoying every bite. The message is clear: when you have a Molto, nothing else really matters.

Challenges & Approach

A key challenge in editing this project was ensuring the same tone and comedic timing as the previous version, while still making this new character feel fresh and unique. The pacing and reaction shots were essential in building up the humor—every glance, every pause, and every bite had to land perfectly. Maintaining visual consistency was also important, ensuring that the color grading, camera work, and overall style matched the brand’s established aesthetic. The biggest focus was on making sure the cool, careless attitude remained intact while letting the character’s individuality shine through.

The result

The final edit seamlessly continues the Molto Croissant narrative, keeping the same laid-back, comedic, and effortlessly stylish tone. The new character brings a fresh dynamic, proving that no matter who you are, if you have a Molto, you’re always in control. The sharp editing, smooth pacing, and humorous storytelling make the ad fun, relatable, and instantly memorable, reinforcing Molto Croissant’s cool, no-worries lifestyle.